Stopped-Open-Motion

Fluoro Brights flooded the Open studio last week with inspirations from the current catwalks and present trends we're spotting.

Shades essential complete with eye popping gear, here’s a snap straight from behind our closed doors to give you the first sneak preview of something bigger yet to come very soon here at OPEN.

"Five on Fifth"

Fond of all these store openings going on over the pond at the moment, and a brand never to disappoint when it comes to memorable activity, Diesel is no exception.

Linking in nicely with NY Fashion week and restoring our faith in retail, still being strong and being exceptional eco-chic. The grand opening of Five on Fifth, Diesel’s new flag ship store seizes our attention again.

Multiple 'mad hatter tea parties' sporting different themes daily, with endearing colorful characters and a few twists at its store front window for consecutive nights of its opening week.

The pap’d engagement of unwitting passers by and originality here was what we liked here at Open and the fact that the store also boasts a large amount of neon lighting, free wifi, recharging stations, multilingual staff and DJs on the spin and some nice attire too.

With lots of street teams handing over the freebees alongside the intimate window dinners we say one up for Diesel for this creative, inspiring and well executed Guerrilla campaign.

Bring on more alternatives for store openings, and lets hope we start seeing the UK doing the same!