We're loving working with Ballantine's whisky at the moment, with a fresh new positioning, the creative possibilities have opened ways of exploring so many expressions for the brand's new found voice.
It's always especially motivating to work with clients who have a genuine opportunity to radically push new ideas for a brand's direction. We're working conceptually and within areas of ambient and interactive with work due to break into European markets by December... so the next update will be the launch!
Thanks Charlotte, Agustin and Cristina!
www.ballantines.com
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