Nice Diesel campaign

This is one of those instances where you see a campaign and say, "I wish we'd done that one!".

Diesel have done a good job here of creating a global initiative that truly delivers locally.

And really it's a simple idea too - get the rights to use a few big, well placed walls in key cities around the world, then ask creatives and designers to make competition design submissions to appear on the walls.

Hey presto, a big free outdoor campaign with a cool PR story thrown in. Easy.

See more at dieselwall.com