'We believe in new' is about life and the things we think at The Open Consultancy.

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Friday, 16 May 2008

Jägertruck in all it's glory!



It's been a busy Spring getting this bad boy together!

What started as a brief to provide innovative impact for Jägermeister at festivals and summer events has final hit the road.

Starting life as a 9 tonne ex-military Russian URL truck we've transformed it into a complete mobile music venue!

It's completely road legal (if perhaps a little sluggish on the motorway) and using hydraulic panels transforms into a bar and bespoke hospitality experience.

In all the truck can hook up a band directly into the 5k! sound system or host a DJ playing from the decks in the cab. there are plasma screens on both sides to provide the visual entertainment, lighting rigs and it's all topped off with a 5 metre high inflatable bottle on the roof.

It's now off to hit a grueling schedule of events around the UK taking in the Download Festival, Rip Curl Board Masters, Wakestock and the Fat Face Night Series events.

We'll get some more pics as it rolls from place to place.

It's also worth a mention that you'd be ill advised to leave your car keys around the office here at Open. You might find your humble Cortina pimped beyond recognition before you know it!

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