VEDETT at BAR 08

Some of us paid a little trip to the Bar Show at Earls Court this week. We saw a lot of familiar faces and made a few new friends too.

In between the promo folks and the endless sampling we came across this lovely stand from those funky Belgans (yes they do exist!) Vedett.

Following on from their concept of using your image on their bottles and 'becoming a Vedett' they'd rocked up in a pimped out Caravan and a 50's diner style photo booth.

As you can see they were then taking your mugshot and slapping it on a bottle there and then - nice.

Nina and Rachel wanted a piece of the action and stepped up to get their grinning fizogs on a brewie!

I would also add that according to a certain Rebecca here at The Open Consultancy, customization is just scratching the surface with beer and fashion like Nike ID at the moment and we should expect to see it becoming the mass market norm in years to come as production capabilities back up our desire to be individual and express our creativity - You heard it here first.

Download

It's an interesting place the Download festival.

I'll set the scene! 50,000+ hairy folks with more than a passing interest for black leather and did I mention the hair?!

It's strictly for those about to Rock! KISS were headlining, backed up by Motorhead... getting the picture?

And at the heart of this hardcore rock fest sat the gleaming black and orange JagerTruck. It certainly seemed to be doing it's job with a constant flow of customers backing up the bar and a series of live sessions covered by Kerrang playing out of the VIP area.

So in terms of first impact, mission accomplished, volume achieved, PR awareness achieved and consumer recognition achieved.

Next stop the Rip Curl Boardmasters!