Download

It's an interesting place the Download festival.

I'll set the scene! 50,000+ hairy folks with more than a passing interest for black leather and did I mention the hair?!

It's strictly for those about to Rock! KISS were headlining, backed up by Motorhead... getting the picture?

And at the heart of this hardcore rock fest sat the gleaming black and orange JagerTruck. It certainly seemed to be doing it's job with a constant flow of customers backing up the bar and a series of live sessions covered by Kerrang playing out of the VIP area.

So in terms of first impact, mission accomplished, volume achieved, PR awareness achieved and consumer recognition achieved.

Next stop the Rip Curl Boardmasters!