When I grow up, I want to be like Sid Lee.
The Montreal based outfit have been keeping it creatively real since back in the day (well 1993 to be precise) when two grads decided they were unhappy with the ad industry and set about creating a business that did things differently, progressively, avoiding old disciplines and with creativity at the core of what they are about (sounds familiar).
What really stands out is their commitment to creativity, they seem to publish as much work for themselves as they produce for their clients, which takes a lot of energy and initiative!
Well they've come a long way and have recently been appointed by Adidas to do the global work for Originals. Nice work guys, kudos to the independent shops I say!
(And happy Canada Day for last week.)
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