Filter thinking

We drink a lot of coffee.

In a recent meeting at our local barista parlour we noticed just how many generations, social groups, professions, fashions and personalities are brought together in a humble coffee house.

But how, in a world where consumers like to define themselves through sub-culture and specific identities does a coffee house bend the rules and become a destination for all?

Maybe it’s an eclectic thing!? A melting pot, co-owned, co-existing thing. No set style or persuasion, something easy to morph into what anyone wants it to be. A little like Vernon Kay perhaps?!

Either way there’s got to be some insight here for any brand wanting to get pull together disparate consumer groups with a destination mentality. Offer up adaptable culture to your consumers, a place and space that provides a part completed canvas allowing for easy adaptation to their purpose.

Here’s to coffee shop culture. One of a kind. No rules, no pretences, no expectations. So long as the coffee’s good.

Mine’s a large skinny Cap for reference, easy on the sprinkles.