Getting Hoochy

Latest pics from the Homeserve party we threw for 800 bods in The Custard Factory.

Complete with all the 1920's gangster trimmings, it was a real success!

Thank you Pernod Ricard!

We've had some fantastic news recently from our drinks marketing world.

The exciting project work we've been doing for Pernod Ricard's Ballantine's and The Glenlivet brands has led to us being awarded a primary status place on their global and UK agencies roster!

For any of you outside the drinks industry... Pernod Ricard is the world’s No. 2 wines and spirits company, with Ballantine's being the second highest selling whisky brand in the world and their portfolio including: Chivas Regal, Beefeater Gin, Havana Club Rum, Stolichnoya Vodka, Jacobs Creek Wine and many others.

As one of only a few agencies selected to support experiential, promotional and event marketing for them, we're really chuffed.

Thanks for choosing us!

Nuts (click this title)

We're recruiting a number of new roles here at Open!

We're looking for folks that'll fit in well, so you need nuts in both the sense of brass kahunas that'll see you take us on our valiant way to become the best experiential and creative agency in the UK.

And it'll probably help if you're ever so slightly mentally unhinged.

So if you're an Art Director/ Creative, Account Handler, Business Development Executive, Designer or someone who just wants to make a difference to our world, drop us your CV or Portfolio to hannah@theopenconsultancy.com

In the meantime, click the link in the title to see a squirrel take on a penguin in 'banjo off'. Burt Reynolds we love you.

The culture wall

We live for culture here at Open, so we've started a little tradition to capture culture through the lens and the heart and keep a record of what's influencing our thinking.

Here's a couple of thought pushers to start you off!

Shaun White you ain't!

Clyde pretty much demanded we share this pic of his recent snowboard excursion in Meribel.

He'll claim this is a mighty air with a sweet 'indy grab'. Looks like he cleared about 2 inches from the snow from this angle!

Open up and out

Our spanky new credentials are printed and out doing their thing now with the best lifestyle brands we'd love to work with. We think they're a bit lovely so here's a few pages to tease you.

If you want a copy so you can see our case studies and creative super glamorama, give us a nudge!

Three quarters of marketers across the globe plan to increase their usage of and spending on experiential marketing in 2008, according to a new survey.

The research, carried out by experiential agency Jack Morton Worldwide, found that 75 per cent of marketers plan to increase their experiential budget in 2008. A further 70 per cent say that the channel is ‘extremely or very important’ to their company.

Almost all of the respondents agreed that ‘brand experiences that deliver on brand promises are central to building commitment and loyalty’. Another 99 per cent believe that ‘what a brand does is as important as what a brand says’.

Jack Morton Worldwide managing director Julian Pullen says: “When 86 per cent of marketers agree that ‘brands need to talk less and do more,’ clearly marketers now see experiential marketing as core to marketing strategy and not just an add on, and as the survey reveals they’re demonstrating this with how they’re allocating and planning their budgets.

“Beyond spend, the survey is testament to experiential marketing’s ability to emotionally engage and generate advocacy.”