Red Bull experience concepting

Here's a couple of ideas we wanted to share just as concept thinking.

The Red Bull Snowstorm is a human snow globe snowboarding simulator that would be used as a live bar experience in the winter. Participants enter the storm to see if they have the skill and co-ordination to catch a winning Red Bull snowball being blown around the globe! Winners will then get a full on snowboarding trip to Red Bull's home in the Austrian Alps.

Second up is a new interpretation on the humble bar fridge. Ordinarily the problem is that Red Bull branded fridges end up with all kinds of drinks stored inside, so this bespoke little number solves the problem and creates permanent POS on bar.