Advertising is dead

The more folks we're talking to these days, the more this statement seems to be true.

Okay, so perhaps not dead, but dying a slow death all the same. Brand communications are a totally different landscape now, with more emphasis than ever being placed on creating relationships between brands and consumers and placing a greater need to provide a more interesting dialogue between the two (see example of truck we wish we could have produced for Nike 6.0 in the US)

Now, just to clarify the Open view on this. We enjoy a love/ hate relationship with advertising - we love genuinely interesting, creative film, print and digital work for brands, but sincerely do not subscribe to the 'Disruption' concept of annoying consumers into brand recognition.

We come across endless insights about people watching TV on Sky+ to allow them to edit out ads as they go. But people are happy for brands to communicate with them as long as it's interesting and creative - So there's our brief for every project we take on.

Be interesting and creative, nothing less.