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Thursday, 13 November 2008

The Sky is not the limit


Boring Sky HD experience

Paddington Station today. Not good.

One sofa, one big screen with a looped beach scene, a wall and a floor and... err... nope that was it.

Aside from the pretty drab sales bods asking if I have Sky?

Me - Yes I do....
Him - Do you have Sky HD?
Me - Nope, I've thought about it, but there aren't many channels...
Him - No there aren't yet really
The end.

Honestly, marketing this bad, makes me mad! For sure it'll get seen, but what a wasted opportunity.

As you can see from the pic, the only guy on the stand is blatantly from agency (spot the tell tale Apple and the messy hair/ trainers combo), but would you want to go and sit there with everyone watching you while someone gets you to provide your financial details?!

Where's the casual walk up/ or thru stand to experience how amazing your TV could be, or remotes for you to choose what you want to demo on screen, or the welcoming staff offering you into their Sky Home for a cuppa to watch TV?

It's Nil Pt from the Scandinavian judges I'm afraid!

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