Aloha Optimism

Here at Open we're a pretty bright and breezy bunch. But even our chipper smiles could be faded by the tough times and uncertainty in the world today!

BUT, we are optimists and our optimism is infectious!

With this in mind we're also predicting that 2009 will be the Year of the Optimist! Folks that work harder to see the positive will be the ones that stay ahead and we also believe that brands that represent an optimistic outlook to consumers and provide communications that focus around hope, self help and positivity will gain the most attention.

Adding to the feel good vibe, this month a book on the said same subject. Entitled... wait for it... The Optimist is being launched this month. The author has interviewed folks whilst traveling around the world, from Bill Clinton to the Dalai Lama's head adviser, to Desmond Tutu.

Here's his top tips learned:

Accept your reality and embrace it. Modern culture is about creating an ideal or fantasy reality and then spending our energy and efforts trying to change reality to our fantasy. Accept the good in what is.

Or

"Happiness is wanting what you have not having what you want."


Listen to the negative voice in your head and be observe what it's saying. Only then can you know the negatives to overcome.

Each evening take moment to recount 3 positive things that have happened in your day. You may even find that things that negative things you were forced to do meant that you experienced things that are actually positive.

Have a nice day!