The Big C. Crunch is right here right now the topic of banter up and down the UK and promptly leaking into Europe. So, we can’t avoid it.
Following on from our optimism in 2008, we’re thinking 2009 is the year for survival, not just for consumers but for brands too – being positive about the future here’s our critical three big tips to get you through the year.
1. Spirit of Do
In-experience.
Hidden in the word but not that secret it’s about staying in, and why not?
With the British pound deflating the Euro is getting that little further out of reach and people this year can’t afford to be star-railing it around the EU as much, so focus here is going low key and local. So staying in.
Sunday DIY. Supermarket sprees. Pre party drinking at home. Allotments. Frugal cooking. Board games and playing cards. Achieving more within your community and quality time with friends and family.
Holidays and mini breaks on the cheap and more importantly that extra peek into what the UK has to offer: grand history and glorious inbound trips.
Rounding that up, these concerns and a considered focus cover a number of things. You may not be able to afford niceties but be resourceful with the opportunities around you and grab the Spirit of Do.
2. +Positivity
As we said this optimism stuff is infections and like moths around a light consumers want to gravitate towards things that make them feel happier.
Brands providing experiences where consumers can socialise and enjoy new things will be seen as champions of the cause to feel better.
It’s about being generous – Generation G. Consumers hate greed – embrace generosity and give something back to the people.
In tough times it accentuates how you need a little more in life – self-help, physical support, seeking a little further afield to untap lost potential to deal with the doom and gloom. Not running away, facing things head-on.
Maybe brands can start redistributing? Giving is the new taking. Share it out.
3. Creative Capital
Brand involvement in culture and arts is longstanding – a deeper brand collaboration responding to the pressures and expectations of X-tra. 2009 is about integrity and brands truly facilitating new arts and culture, not just sponsoring it.
Social pressures are extreme – being complacent doesn’t cut the mustard any more; so we’re all having to work harder, take deeper roles, have greater substance. Using what brands can offer to our advantage.
Take it on board. Use it to get through it in 09.
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