'We believe in new' is about life and the things we think at The Open Consultancy.

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Tuesday, 12 February 2008

just a ride


Agency life is a funny ride. It never feels like a groundhog day, it's never boring or repetitive. It can be frustrating and disappointing, but also frenetic, challenging, exciting and always headed somewhere - all this usually within the space of an hour!

To remind ourselves why we took this ride at Open, it's always good to look around us.

We live in possibly the most creative and expressive era since the 60's and our job (if we get it right) is to work with fun and exciting brands to create new ideas that will influence and enrich our culture.

Now some say what place does a commercial business have claiming influence on culture? But we believe our 'Age of Experience' in marketing means brands and consumers are now, more than ever, able to forge relationships that are honestly based on a mutual respect and a desire to enjoy and embrace creativity.

And that's why we get up in the morning.

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