It's a funny thing marketing. Everytime someone does something vaguely new, they put a tag on it. So in this great tradition, we're claiming web 3.0!
This Dutch site for a department store has created an online guerrilla animated experience for their own online shopping site.
The idea of using web space as an experience playing with our expectations of the site is a good one.
We look forward to the next generation of digital, the online experience place.
http://producten.hema.nl/
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