Creativity all around us

People are tiring of the traditional forms of advertising and in turn brands are having to work harder to be more innovative in looking for new formats in communication.

We all want our public environments to provide more inspiration and less noise, so we're starting to see more effort coming out using creative application.

The launch of the new Nike store in Covent Garden created a glow street advert which was produced using UV ink onto the pavement so that the trainers stood out all night long!

Adidas Grün – known as plantvertising – the campaign was enhanced by using the words ‘made from’, ‘recycled’ and ‘reground’ giving it that all important ‘natural’ feel which is becoming more and more important for people in today’s society.
Another trend ‘sweeping the streets’ is clean graffiti, this is where a pressure washer is used to graffiti onto a dirty wall. An artist universally known as Moose has made a name for himself by creating a brand of street art which livens up streets and cleans up the dirt too!
Finally, artist Michael Bosanko who uses a torch and a camera to create light graffiti – the beauty of this work is that it looks like neon sculptures but it is 100% natural.

by Katie H